Bus 235
Bus 235
Marketing TrendsConsider the broad changes occurring in marketing today andidentify themes that you believe are emerging from thesechanges.
Can these themes and changes be related to societalforces? How? Provide examples of societal changes and howthese changes have impacted the way marketing activities areconducted.
Bus 235
Respond to at least two of your classmates’postings.Customer Needs and WantsMarketing has often been defined in terms of satisfyingcustomers’ needs and wants; however, marketing critics arguethat marketing can be unethical by creating needs and wantsthat did not exist before. Marketing can encourage customersto spend money on goods and services they really do not needor want. Take a position on the following ethical dilemma: Doyou think marketing merely reflects the needs and wants of
Marketing TrendsConsider the broad changes occurring in marketing today andidentify themes that you believe are emerging from thesechanges.
Can these themes and changes be related to societalforces? How? Provide examples of societal changes and howthese changes have impacted the way marketing activities areconducted.
Bus 235
Respond to at least two of your classmates’postings.Customer Needs and WantsMarketing has often been defined in terms of satisfyingcustomers’ needs and wants; however, marketing critics arguethat marketing can be unethical by creating needs and wantsthat did not exist before. Marketing can encourage customersto spend money on goods and services they really do not needor want. Take a position on the following ethical dilemma: Doyou think marketing merely reflects the needs and wants of